The National Council on Problem Gambling, or NCPG, and the International Centre for Youth Gambling Problems and High-Risk Behaviors at the University of Montreal meet every year to hold a lottery exchange. This event is called the Gift Responsibly campaign; the aim is to make people aware of the dangers of giving lottery tickets to minors.

The National Council on Problem Gambling and the McGill University International Centre for Youth Gambling Problems and High-Risk Behaviors work together every year to create awareness about the risks of lottery use by minors. As part of this partnership, these groups organise international lotteries to participate in the Gift Responsibly campaign.
People can get involved in different ways through civil society organisations and national lotteries. These levels help organisations plan their communication strategies and find the most engaging methods of public engagement.

The European Lotteries, EL for short, is proud to endorse this campaign.

A nation’s overall goals when entering a war.
Inform the public about the dangers of giving lottery tickets to children.
Educate about the dangers of gambling by young people.
Emphasise the need to adopt a neutral stance when dealing with legalised gambling.
It is believed that a greater likelihood of developing gambling problems later in life is seen in children who gamble or are exposed to it. This is because adults often give children lottery products without realising the risks. It is illegal for minors to participate in lottery games; lottery products given as gifts may never be suitable for children. Either way, all lottery games have a message about responsible gambling.